Why AI Will Kill 90% of Blogs — But Not Yours (If You Do This)
The future of blogging is under siege from AI, and that’s why alarmed bloggers worry that AI will kill blogs. But not in the way you might think.
No, blogging isn’t dead. But it is changing fast — and if you don’t adapt, you may find your blog disappearing into digital oblivion.
The culprit?
You guessed it: AI.
Let’s break down why AI will kill blogs that can’t evolve — and what you can do to stay in the winning 10%.
The Real Threat: Why AI Is Killing Blogs at Scale
Content saturation is exploding
Every day, AI pumps out millions of words across the internet.
Blog posts, product descriptions, how-tos — all mass-produced in seconds.
The result?
Source: 3DIssue
A flood of content that buries average blogs.
Search engines are overwhelmed.
Readers are bored. And the bar for quality just got higher.
Search engines are getting smarter
Google is evolving fast. Its algorithm now prioritizes depth, originality, and personal expertise.
If your blog is churning out keyword-stuffed fluff, it’s likely invisible.
AI will kill blogs that rely on recycled, low-effort posts.
Survival depends on standing out with voice, value, and real authority.
Google’s New Rules: E-E-A-T or Die
What is E-E-A-T?
Experience. Expertise. Authoritativeness. Trustworthiness. It’s called EEAT in Google parlance.
That’s what Google wants to see in your content.
If you’re blogging anonymously, avoiding personal stories, or hiding behind generalities — you’re at risk.
Thin content is already vanishing
Pages with shallow or duplicate content are being quietly deindexed.
No fanfare. Just gone.
So yes, AI will kill blogs that don’t meet modern quality standards.
The question is: are you giving Google a reason to keep yours?
Quantity Is a Trap — Depth Wins in 2025
Stop chasing word count
More posts won’t save you.
A 50-post blog with no depth loses to a 10-post blog that’s comprehensive, helpful, and insightful.
AI can create bulk.
But.
You should focus on brilliance.
Authority beats frequency
Instead of weekly uploads, try topical clusters.
One deep pillar post plus 3–5 supporting articles.
Build topic authority — not just traffic.
What AI Can’t Fake: Your Humanity
Real voice = real trust
AI-generated content often sounds polished — but cold.
What it lacks is you.
Your stories, failures, opinions, and lived experiences are your strength and shield.
These human elements create emotional resonance.
They can’t be cloned.
Add personality to your blog
Use metaphors, humor, even disagreement.
Let readers know who’s behind the words.
Blogs that connect win.
And yes — AI will kill blogs that sound like robots. Hence its crucial to break patterns of robotic AI content.
Don’t Just Get Traffic. Own It.
Relying on Google? Dangerous.
You don’t own your search rankings.
Or your followers on social.
One algorithm changes and traffic vanishes.
Source: SunMediaMarketing.com
Build your own distribution
Start an email list. Create a Telegram channel.
Funnel readers into communities you control.
you’re not just a blogger — you’re a publisher.
Owning your audience means weathering storms. And thriving long-term.
AI vs Bloggers: 7 Survival Strategies for the New Content Era
| Core Threat/Shift | What It Means | Your Action Plan |
|---|---|---|
| AI Content Saturation | Millions of low-effort posts flood the web daily | Stop blending in. Create unique, focused, personal content |
| Google’s E-E-A-T Standard | Only blogs with real Experience, Expertise, Authority, Trust will rank | Inject stories, credentials, and credibility. No more faceless fluff |
| Vanishing Thin Content | Shallow or duplicate posts are quietly being deindexed | Audit your content. Expand, rewrite, or delete weak pages |
| Depth Over Quantity | A few strong posts outperform dozens of mediocre ones | Focus on quality. Build topic clusters with deep value |
| AI Can’t Fake Humanity | Robotic tone kills engagement | Share real opinions, humor, failures — be boldly you |
| Dependence on Algorithms = Risk | Traffic from Google or social can vanish overnight | Build your own channels — email, Telegram, SMS |
| You’re Not Just a Blogger — You’re a Publisher | Control over distribution = long-term freedom | Own your audience. Turn readers into subscribers and community members |
Rethink Monetization: Ads Are Fading
Ads pay pennies
Unless you’re running a massive blog, ad revenue won’t sustain you.
CPMs are dropping. Competition is rising.
Better models for 2025
Consider:
- Selling digital products (courses, guides)
- Offering consulting or coaching
- Building a paid membership community
Use your blog to build trust.
Then monetize that trust.
Smart creators are creating multiple revenue streams — not waiting for ad clicks.
Blogging Alone Won’t Cut It Anymore
Build a content ecosystem
Your blog is just one piece. Add a newsletter.
Launch a podcast.
Repurpose posts into videos. And that’s only possible when you understand the difference between blogs and vlogs.
Leverage multiple channels.
This isn’t about working more — it’s about getting seen where your audience hangs out.
Platform builders are winning
The most resilient bloggers today think like media entrepreneurs.
They aren’t just writing — they’re building brands.
AI will kill blogs that don’t expand beyond their comfort zone.
Add Your Face and Voice to Your Blog
Multimedia = trust accelerator
A short video. A voice note. Even a GIF of you.
These human signals cut through the digital noise.
They’re hard for AI to fake — and powerful for building connection.
Tools like Loom, Descript, or even your phone can add a personal touch in seconds.
People trust people
When they hear you, see you, or watch you explain — trust grows.
That’s your edge.
React Fast. Evergreen Isn’t Everything
Timely content wins attention
Evergreen is important.
But trending topics and quick responses keep you top-of-mind.
AI is great at evergreen.
Humans are better at now.
Own your niche conversation
Whether it’s news commentary, industry updates, or rapid explainers — showing up fast makes you a voice of relevance.
What to Track (Hint: Not Just Pageviews)
Engagement is your real currency
Forget vanity metrics.
These matter more:
- Email open rates
- Time on site
- Repeat visits
- Comment depth
Source: LinkGenius
These metrics tell you if your content is landing.
If you’re building trust. If readers care.
Focus on signals that scale trust
If readers stay, reply, or share — you’re on the right path.
If they bounce, rethink your blog experience.
TL;DR
Blogging isn’t dying.
But lazy blogging is.
AI will kill blogs that fail to evolve, fail to humanize, and fail to connect.
But it will also highlight those who rise above the noise.
Your job now?
Write less. Mean more.
Own your audience.
And give readers something no robot ever can — you.
FAQs
1. Is blogging still worth starting in 2025?
Yes, if you treat it like a strategic platform — not a hobby. Focus on value, voice, and ownership.
2. Can I use AI without becoming generic?
Yes. Use AI for outlines or research — but inject your personal insights, experiences, and voice into the final product.
3. What’s the best blogging platform today?
WordPress remains strong. But platforms like Substack and Beehiiv are gaining traction for integrated newsletter-blog setups.
4. What if I don’t have a product to sell yet?
Start by offering email-gated content or building a loyal audience. Monetization can follow once you’ve earned trust.
5. How often should I post now?
Quality over frequency. One great post every two weeks can outperform five forgettable ones a week.
6. What’s a fatal blogging mistake today?
Ignoring community. Blogs that publish at readers without engaging with them are easy for AI to replace.
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Conclusion
AI will kill blogs that fail to adapt — not because blogging is obsolete, but because the game has changed.
In a world where algorithms favor depth over volume and authenticity over automation, average won’t cut it anymore.
The age of faceless, keyword-stuffed content is ending. Today, readers — and Google — crave real experiences, clear authority, and a voice they can trust.
If your blog lacks soul, strategy, and substance, it risks being buried in the avalanche of AI-generated noise. But for those who pivot — who inject personality, build loyal audiences, and offer true value — blogging still holds massive potential.
Your survival hinges on embracing what AI can’t replicate: your story, your voice, your vision. Own your content. Own your distribution.
And never forget — AI will kill blogs, but only the ones that fail to evolve.