Is Blog Commenting Still Worth It in 2025? [Expert Opinions]
You’ve probably heard it before — “blog commenting is dead.” But is it really?
With algorithms evolving, attention spans shrinking, and digital noise growing louder by the minute, it’s fair to ask: Is blog commenting in 2025 still worth your time and energy?
Or has it faded into irrelevance, like keyword stuffing and link directories?
The short answer? It’s not dead — it’s evolved. And if you understand its role today, blog commenting can still be a smart, strategic move.
Let’s unpack why.
What Makes Blog Commenting in 2025 Still Relevant?
Despite all the talk about AI-generated content, SEO automation, and paid visibility, blog commenting in 2025 still holds real-world value — especially when done with intent.
Why?
Because conversations still matter.
Readers, bloggers, and thought leaders are still looking for genuine input. And well-placed comments can still get you noticed.
Sure, the game has changed. It’s no longer about spamming “Nice post!” on 50 blogs. Instead, it’s about strategic presence, relevance, and value.
So what’s changed? Let’s compare.
Blog Commenting: Then vs. Now
| Factor | Old Approach (Pre-2015) | Modern Strategy (2025) |
|---|---|---|
| Primary Goal | Backlinks | Engagement & Trust |
| Comment Style | Short, generic, keyword-heavy | Thoughtful, personalized |
| SEO Value | Link juice (dofollow links) | Indirect: E-E-A-T + traffic signals |
| Success Metric | Link count | Replies, profile visits, conversions |
| Spam Level | High | Low (if done right) |
As the table shows, blog commenting in 2025 is less about “SEO hacks” and more about credibility, networking, and creating micro-touchpoints with your audience.
The SEO Value of Blog Commenting in 2025: What’s Still on the Table?
You might be wondering — if links are mostly nofollow, where’s the SEO value?
Fair question. And the answer lies in how SEO itself has matured.
While blog comment links don’t pass PageRank like they used to, they still contribute to:
- Behavioral signals: Comments often increase time on page, scroll depth, and engagement — all things Google loves.
- Content freshness: Active comment sections signal relevance. Blogs with regular interaction get crawled more often.
- E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness): Genuine commenting on reputable blogs supports topical authority and visibility.
In short, commenting won’t catapult your page to the top of Google. But it will help shape how your brand is perceived — by both humans and algorithms.
What the Experts Say About Blog Commenting in 2025
You don’t need to take my word for it. Here’s what seasoned professionals say:
“Commenting isn’t about backlinks anymore. It’s about building relationships in public. Every thoughtful comment is a mini-billboard for your brand.” – Lena West, Digital Strategist
“When people see you consistently adding value, they start clicking on your profile. That’s how real opportunities start — guest posts, collabs, even consulting gigs.” – Arjun Malhotra, SEO Consultant
“In certain niches, comments are gold. Health, finance, and blogging communities still reward genuine input with traffic and trust.” – Naomi Fong, Blogger & Affiliate Marketer
Expert Views: Old Tactics vs. New Strategy
| Old Mindset | New Mindset (2025) | Strategic Shift in Practice |
|---|---|---|
| Link-dropping for SEO | Value-stacking for trust | Share insights, not URLs. Teach or clarify with every comment. |
| Shameless self-promotion | Strategic visibility | Choose platforms and threads aligned with your niche or mission. |
| Offhand remarks | Micro-content with intent | Craft comments like bite-sized posts—clear, punchy, and thoughtful. |
| Generic participation | Intentional positioning | Speak like someone who belongs; add nuance, not noise. |
| Profile-focused engagement | Reputation-focused contribution | Let your actions (comments) define how others perceive your brand. |
1. From Link-Dropping to Value-Stacking
The old game was dropping links.
In 2025, it’s about stacking value in public. Comments that teach, challenge, or clarify position you as a contributor, not a leech.
That builds authority — and authority attracts clicks organically.
2. Strategic Visibility > Shameless Promotion
Being seen isn’t enough — how you’re seen matters more.
Strategic commenting means choosing the right platforms, timing, and tone to align with your personal or business brand.
Promotion is subtle, earned through presence and consistency.
3. Comments as Micro-Content: Think Small, Win Big
Each comment is a 1-2 sentence preview of your thinking.
When done well, it’s like a tweet with context — punchy, thoughtful, and memorable.
In active communities, this builds impression equity faster than ads ever could.
4. Positioning Through Participation
Don’t just “add a comment,” occupy a space.
Thoughtful input positions you as someone who belongs in the conversation.
Over time, this repeated visibility turns you into a familiar, trusted voice — which is exactly what buyers and collaborators remember.
5. Build a Reputation, Not Just a Profile
A profile is what you write about yourself.
A reputation is what others notice and talk about. Smart comments build the latter.
People judge you by your contributions — and in 2025, your public interactions are your brand.
Best Niches and Platforms for Blog Commenting in 2025
Is blog commenting still effective in every niche? Not quite.
Some spaces are more conversational than others. If you’re in one of the following, you’re in luck:
- Blogging & SEO
- Health and wellness
- Personal finance
- Self-improvement
- SaaS and tech
These niches often have active blogs with engaged readers — the ideal place for intelligent comments.
Top Platforms Where Commenting Still Matters
- WordPress Blogs: Still the biggest base of comment-enabled content
- Medium: Especially if you’re in thought leadership or tech
- Substack: Rising fast with highly loyal audiences
- Ghost: Minimalist blogs, often founder-led and responsive
Bottom line?
Choose blogs with active discussions, not just high traffic.
When Blog Commenting Becomes a Waste of Time
Let’s be honest — not all commenting is productive. Sometimes, it’s just noise.
Here are red flags that signal wasted effort:
You’re doing it wrong if:
- You’re commenting on irrelevant blogs just to drop a link
- You use generic phrases like “Nice post! Thanks for sharing!”
- You don’t have a clear name, photo, or professional presence
- You never follow up or revisit conversations
In 2025, lazy commenting isn’t just ineffective — it can hurt your reputation.
A Framework to Make Blog Commenting Work in 2025
Want your blog commenting to matter?
Treat it like content marketing in miniature.
It’s not about leaving digital footprints everywhere you go — it’s about leaving the right impression in the right places. Here’s how to approach it strategically:
1. Identify 5–10 authority blogs in your niche
Don’t aim for every blog under the sun.
Choose selectively. Look for blogs that consistently publish high-quality content, are respected in your industry, and align with your expertise or audience.
These could be blogs of influencers, professional organizations, or niche platforms where your potential readers hang out.
Use tools like Feedly, SparkToro, or Ahrefs Content Explorer to surface these targets.
2. Look for active comment sections and recent updates
There’s no point commenting on a blog that’s abandoned or has zero community interaction.
Look for signs of life — recent posts (ideally within the last month), active replies from the blog owner, and meaningful discussions.
A blog with a responsive author is more likely to amplify your comment or visit your site in return.
3. Read at least 2–3 posts before commenting
Don’t skim.
Take time to understand the writer’s tone, style, and typical content themes.
Doing this helps you comment in a way that’s aligned with their voice and resonates with their readers. You’ll also avoid repeating points or misunderstanding context — which can make a comment fall flat.
4. Write comments that add value
Here’s where most people get lazy.
Your comment should either expand on a key point, share a brief real-world example, pose a thoughtful question, or respectfully challenge an idea.
Avoid generic praise. Instead, show you’ve thought about what you read — and why it matters.
5. Use your real name, not keywords
This is about credibility. “Ankit Sharma” or “Rita from WebGrowth” is fine.
But “Best SEO Agency India” looks like spam. People engage with people, not bots.
Consistency in your name, photo, and tone across platforms also strengthens your personal brand.
6. Engage in follow-up
If the blogger replies — reply back.
This deepens the relationship and signals that you’re not just dropping links, but participating in a conversation.
You’d be surprised how many guest post invites, podcast requests, or backlinks start with a single comment thread.
7. Link sparingly and ethically
Drop a link only if it genuinely adds something to the discussion — like a guide, case study, or tool that complements the post. Otherwise, let your profile URL or author name do the work. Remember: subtlety builds trust.
When done right, each blog comment becomes a soft-touch marketing opportunity — a small breadcrumb that leads people back to your world. And in 2025, that’s still a powerful, underutilized path.
Is Blog Commenting in 2025 Still Worth It?
Let’s get to the core question.
Yes — but not for the reasons people chased it in 2012.
In 2025, blog commenting is still worth it if you’re using it to:
- Establish presence in a niche
- Build long-term relationships
- Drive targeted referral traffic
- Support your E-E-A-T strategy
It’s slow. It’s manual. But it works — especially for solopreneurs, niche bloggers, consultants, and creators.
Think of it as networking, not backlinking.
FAQs
Is blog commenting still effective for SEO in 2025?
Not in the traditional sense. Comment links are usually marked as nofollow or UGC, so they don’t pass direct PageRank. However, blog commenting in 2025 still helps with behavioral signals, E-E-A-T credibility, and referral traffic. It supports SEO indirectly — and sustainably — when done on high-quality blogs.
Can blog commenting really drive traffic to my website or blog?
Yes — but only if your comment adds value and is seen by the right audience. A well-written comment on a popular, niche-relevant blog can attract curious readers to check out your profile or site. The traffic may be modest in volume, but it’s usually high in relevance and engagement.
How long should a blog comment be to make an impact?
Aim for 3–5 sentences, or roughly 60–120 words. Long enough to make a thoughtful point, short enough to be digestible. Think of it as a mini-conversation starter, not a blog post. Add context, insight, or a follow-up question to keep the dialogue going.
Should I always include a link in my blog comment?
No — and often, you shouldn’t. Only add a link if it’s highly relevant to the discussion and genuinely useful. Most blogs let you include a website link in your name or profile — let that do the work. Overlinking looks spammy and may get you flagged.
How do I find blogs that are worth commenting on?
Look for authority blogs in your niche that meet these criteria:
- Recent, consistent posting
- Active comment sections
- Engaged audience
- Responsive blog authors
Tools like Feedly, BuzzSumo, and SparkToro can help identify good targets. You can also analyze where your competitors are commenting or being mentioned.
Is blog commenting better than guest posting for beginners?
They serve different purposes. Guest posting builds backlinks and content authority, but it takes more time and approval. Blog commenting is faster, requires no gatekeeping, and is great for building early visibility and relationships. For beginners, it’s a smart, low-risk starting point.
How often should I be commenting to see results?
Start with a manageable routine — like 3 thoughtful comments per week. Focus on consistency and quality over quantity. Monitor which blogs bring replies, traffic, or connections, and double down on those. A few strong touchpoints can outperform dozens of shallow ones.
Let me know if you’d like this section exported in a WordPress-compatible format (HTML or .docx), or styled for FAQ schema markup.
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Conclusion
So, where do you go from here?
If you’ve ignored blog commenting lately, it’s worth revisiting — with a sharper lens.
Start with:
- 3 meaningful comments per week on relevant blogs
- A focus on adding to the conversation, not hijacking it
- Tracking which comments bring traffic or replies
Because in 2025, strategic blog commenting is still one of the few free tools left that builds both trust and traffic — one comment at a time.