Why have an evergreen content strategy for blogs,YouTube, and social media? Well quite simply stated it’s because the return on investment(ROI), evergreen content attracts. Evergreen content fetches maximum long term organic traffic, and great ranking on search engines compared to other content.
It gets you backlinks over a long period. That too with decreasing effort, as time passes.
What’s more, it gets you lead generation over a long period.
In this post we’ll examine evergreen content strategies for blogs, YouTube and social media, each separately.
So what do you need to do?
Stay with me.
Table of Contents
- What Is Evergreen Content ?
- Examples Of Evergreen Content
- Strategy To Create Evergreen Content
- SEO Optimization.
- Evergreen Content Strategy For Blogs
- Books In Niche
- Evergreen Content Strategy for YouTube
- Keyword Research And SEO Strategy For YouTube
- Specific Evergreen Content For YouTube
- Evergreen Content Strategy For Social Media
What Is Evergreen Content ?
A lot of content on the internet has a short shelf life.
But evergreen content doesn’t expire quickly.
It is relevant content that doesn’t sink under the deluge of newer data.
Evergreen content attracts immense search volume, and consistent (if not increasing) reader interest over time.
In the realm of online content the longer your content offers you benefits, the better it is. No wonder Brian Dean believes that “evergreen content is content designed to be relevant and beneficial over the long-term”.
The definition is fine but let’s look under the hood at a few examples.
Examples Of Evergreen Content
To begin with there are some very definitive categories of evergreen content.
Invariably, any content put under these heads has a clear advantage over others.This type of content doesn’t get dated soon enough.
What are the examples then?
Well here goes ..
Glossary. Glossaries and industry definitions stay relevant over very long durations. In fact, most of them never change, and hence contain excellent evergreen attributes. Even if it is long form content, it tends to stay relevant over protracted durations.
Ultimate guides. Detailed guides for beginners on high value topics are always invaluable. Especially for readers who are desperate to resolve critical problems urgently. These guides make a common and excellent evergreen content strategy blogs, YouTube, social media
List Of Most Common Mistakes. Most people want to avoid pitfalls. And a list of mistakes is a god send.It stays evergreen for all readers who want to steer clear of costly mistakes.
Detailed Checklists. Checklists differ from lists because lists are only randomly aggregated ideas or points. Checklists, however, are action sequences for a solution, and also unchanging gems for evergreen content.
Case Studies. Case studies of success and failures offer enormous insight, and possibly encouragement. So use them frequently for evergreen content.
History. Lets face it. History of anything is unchanging and a great source of timeless content. So there’s tremendous scope for delivering evergreen content here.
How To Guides. For the low skill levels of the beginner, how to guides on any topic will always be in demand .Many times not only for novices, but also for veterans these guides are great resources.
Reference Of Resources And Tools . Every one who’s starting off on a new journey is invariably searching for resources and tools. This is exactly where a ready reference ** is sought after. And your evergreen post on resources is a silver lining for these seekers.
How To Select The Right Product/ Service. Wherever crucialmoney and life (YMYL) expertise issues are concerned, people are diligent about making the right choice. This is where targeted evergreen content is invaluable.
FAQs – These are exactly that.. frequently asked and hence frequently viewed, over a prolonged period. Because they’re evergreen.
Product Reviews – Product and service reviews invariable benefit the eagerly searching reader. That includes even old reviews, hence their evergreen value.
Strategy To Create Evergreen Content
We’ve just gone over some examples, but what are the action steps, what’s the strategy to create evergreen content?
Well here are a couple of time tested ways. This is a targeted content strategy for blogs ,YouTube, social media.
Content Selection. Firstly, you need to ensure that content that you’re putting out is actually evergreen. For instant seasonal content like news, passing trends, fashion,passing statistics is not evergreen. This first step of right selection is crucial for an evergreen content strategy for blogs, YouTube & social media
No Dates. Avoid inserting dates in your content, because timelines tend to expire content. We don’t want dates that expire,because importance of evergreen content is in longevity .
Update Content. Make sure to set up a schedule to update your older content. According to research only 38% bloggers ever update** their old content. So by updating content, you automatically gain advantage over competitors who don’t update their content.
Rewrite Headlines. A title or headline is your first connect with the reader. So update that headline and make sure it helps your reader to comprehend your intended long term benefit.
Refurbish Sections. You just need to exert a bit here to add extra value to your sections that are getting dated. Add fresh ideas and information where it’s needed.
Write For Beginners. Experts in a topic may not be searching for ways to do things, but novices will need your ‘how to checklists and guides’. So write for beginners, who will then continue as loyal customers of your evergreen content.
Focus On Reader Intent .It is important to focus on the keyword intent of the reader.And because that gives you a clue about his needs, you can structure content accordingly. This is an excellent start point for creating evergreen content.
SEO optimization can never be overemphasized because it gives immense long term profits. Here are a few pro tips
Get in high value long tail keywords , that are searched by audiences.
Have a clear structure with H1,H2 H3 tags. This not only helps your SEO,but also offers great UX(user experience).Be assured, thankful readers are likely to revert to you, and share your content too.
Image alt Text.
Adding image alt texts enables Google crawlers and bots to decipher your content better, leading to indexing and ranking benefits.
Internal And External Links.
The best service you can do for your reader is to help him access valuable pages on your site. This you should do by adding internal links. Additionally, make your content credible by adding relevant external links that point readers to high value information outside your site.
Audiences have a way of changing preferences, and so it’s advisable to track them. Remember it’s likely that you offered them a tiny bit of content when you first created it.Because that’s what they wanted then. But now needs could have shifted,meriting a change in content.
Share your content repeatedly, and re post it. By doing this you can simultaneously target different time zones, and also reach new audiences. An added benefit also is increased traffic. This a common tactic in the evergreen content strategy for blogs, YouTube & social media.
Evergreen Content Strategy For Blogs
How to Guides
The aim of publish how to guides is to create content that is unquestionably more authoritative and detailed than any other. The best way to do that is to study other blogs well, says Neil Patel on creating ultimate guides .