How To Do Successful Content Research For Your Blog Posts


For excellent research therefore, first create a good outline of your content.Then examine your content as a reader, build a good reference list , read more about your niche, reach out to experts for their opinions, do brainstorming and journaling for fresh  content, and refer to sites like HARO And Terkel.

Significance of Good Research

According to   research adds validity to your content.

The primary goal of the research is to provide readers with accurate information. But that’s not all, they also expect something fresh.

Conducting research,however, is easier said than done. We can’t just randomly cite sources, or grab links from any place on the internet. Because we have to know what we’re talking about,and those links have to be relevant.

But we need to find those relevant links and sources first.

That needs hunting out information and connecting it in a relevant context with your content.And to say the least,there are numerous methods for doing research and identifying sources and links.

 So in this post, we’ll study some techniques effective for great content research.

Create  A Good Outline And Rough Draft

Creating an outline and rough draft  is the first step in research, because a good outline is a systematic roadmap.It helps you search out the right information in the right context.

rough draft outline

So what do you need to do?

Here’s the thing.

First,without doing any research, write a rough outline and draft of your post.Do this step quickly,without excessive labour.

Make this first draft comprehensive and at least 1500 words long. Why?

Because a longer first draft invariably allows you more manoeuvre space to perform deeper research,later. A longer draft also sets the stage for more long form content .

And make sure you craft great subheadings for various sections at this draft stage itself.

Examine Your Content As A Reader

After you’ve finished writing the first draft, examine it carefully, keeping your reader in mind.

According to “It doesn’t matter if you’re writing a novel, a blog post or an email – if you’re not focused on your reader, you’re going to lose them.”

 In short, focusing on your readers’ concerns is one of the finest methods to write original, relevant content. In fact, knowing your target audience well  is a crucial strategy as a good content creator.

 Your research helps your readers a lot more than you can imagine,really.Perhaps they have a problem which they’ve been unable to solve despite their best efforts.

So if you’ve done good research,you can be the first one to offer that solution. And make no mistake, you’ll get noticed sooner than you thought.

So, what can you concentrate on the most for the benefit of your audience?

Well, you can focus on improvement.

You can go all out, and explore how research can improve each blog post.Again,at this stage, keep your focus on the reader.

Consider what you’re missing that someone else has already taken care of.

During this stage, you can also write additional content to spread your canvas  and leave more space for researching.

Have  A Reference List 

Make a list of references that you frequently consult and continue to add to your reference list on a regular basis.

 I believe it is beneficial to do advance research in order to identify the types of blog posts you will publish in the future.

build a reference list

The ideal approach in creating this reference list is to write the title of the article, a link to the article, and the source.

You can also look back to your references list as you go along, to determine which links make sense in the context of the article.

Also, when you do your research, make sure you don’t just rely solely on one source. If you really want to give your readers more choices, then I recommend you increase your resources.

Read Up On Your Niche

The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Dr. Seuss

Reading is a matchless,and failproof strategy to gather more information in your domain. You’ll stay abreast with much more this way than choosing to stay frozen and bound on your own homepage.

So read up books, publications,e journals,and even other blogs in your field.Follow relevant groups on social media, such as Facebook or Reddit/ Subreddits. And when you come across something fascinating, add it to your reference list right away.

Most successful bloggers I know read widely across domains. That’s because it allows them to keep track of topics that may be significant in the future as well.

This is a much smarter approach  than only focusing on what is important right now.

Each week, the finest bloggers put in hours of reading for their posts. They keep track of the most popular content in their niche. And its not uncommon for them to also keep a journal  of ideas handy.

Another good reading hack is to refer to other people’s previous blog entries, statistics, and anything else that can help them improve their content. And  keep an eye on content-related discussions on relevant forums.

This type of research reading increases the quality of your content and simultaneously also enhances your SEO success. This happens because you’re ranked well for Google EAT score  when you link to authoritative sites within your content.

Get An Expert’s Opinion on Your Blog

Bringing in outside experts adds weight to your content. Your readers regard you as an expert in your own right when you attract other specialits.

Also, having experts contribute to your content is one of the finest ways to convince people to share it.

It’s not always recommended to just insert a link and move on when researching your topic. Instead, get hold of experts and share their opinions on your blog.

Who are these experts, exactly?

Experts can include the following:

1.Authors, particularly those who have recently published new books.

2.Personalities who frequently speak on topical issues.

3.Bloggers who publish outstanding content.

Once you’ve found a specific expert, quote and cite them in your content.Then email the expert and request that he or she distributes the content. Most people usually have a soft corner for articles in which they have featured,and are likely to share it around in wider cirlces than yours.

This way,your article’s shareability gets a ‘catapult’ effect.

Brainstorm And Journal For Fresh  Content

rainstorm journaling and freewriting

Brainstorming is a necessity if you want to consistently produce high-quality, unique articles.

It’s one of the most efficient strategies to come up with for unique ideas, and stand out from the crowd.

Moreover, brainstorming is a creative strategy to help you connect the dots between different options,in order to create a fresh blog article.


One good way to do quick brainstorming is freewriting.

Freewriting simply means allowing your thoughts to pour freely onto paper. According to ,in freewriting you move from a “glimmer of an idea to a finished book, script, or article”.

The writer follows their own mental impulses, allowing ideas and inspiration to come to them spontaneously. Essentially, you write without following a predetermined format, such as outlines, notes, ideas, or literary supervision

When you start off, don’t worry about producing a blog article right away.

Instead, start writing about anything that has an impact on your followers. Finally, as you go over what you’ve written, you’ll be pleasantly surprised to discover potential topics for blogging.


The other smart way to maintain new ideas is journaling.

Journaling is simply the act of writing informally on a regular basis.

Journals come in a variety of shapes and sizes. And they serve a variety of purposes, some creative, and some personal.And they are often used by writers to keep track of their thoughts, practise their art, and document ideas as they come to them.

An idea journal is perfect, since it allows you to keep all of your ideas, unfinished thoughts, and initiatives in one location.In fact,you can even keep a basic spreadsheet as a digital substitute for a journal.

Eventually, a regularly updated journal adds superb power to your research.

Refer to HARO And Terkel

Sites like HARO and Terkel are excellent community-driven, content creation platforms; and they ease content creation enormously for prospective bloggers


 Help a Reporter Out (HARO) is a free portal that allows journalists to obtain quotes from experts in their field.

Here, journalists’ reports are boosted with relevant, respected sources by connecting them with experts.

 In the bargain,expert sources, as well as the businesses, benefit from the resulting media coverage.

How does that happen?

Here’s how. HARO gives journalists access to a large database of potential sources for forthcoming stories, which translates into significant media coverage over time.No wonder, people have been featured in Forbes, ABC, The Huffington Post, and other publications, thanks to HARO.

The system works through an interesting sequence of emails,and responses to those emails.

Usually, HARO sends three emails a day, Monday through Friday, dense with information.

The unique benefit of HARO is that you get to know a lot of influencers, who are likely to share your blog post when it goes live.

This is a huge advantage because it helps you grow your audience enormously since the influencers’ audiences also share your content.


Terkel differs from HARO in that it offers full-length content rather than only quotes.

 Terkel receives a question from a partner, gathers and picks the finest group ideas, and then submits a final text for approval before publication.

In other terms, HARO generates  a quote with a piece of content, whereas Terkel provides the entire article.

In fact,Terkel can fill content deficits better than HARO if you’re a content publisher.

I’d like to  add that Terkel is another resource to add to your list of networks,for exploring and testing out. Especially if you’re a blogger intent on saving time searching for comprehensive content.


The main purpose of research is to deliver reliable and fresh information to readers.

The initial stage in research is to construct an outline and a rough draft, keeping your reader in mind. Next, plan to read a lot in your domain to gain information and stay current by following other blogs in your field.

Besides, brainstorming and journaling are both creative strategies for fresh, valuable content. Sites like  HARO and Terkel also serve as a good watering hole for content ideas.

Of course, there is a slew of never-ending research ideas that I could go on about, forever.But let me wrap up with a cliché , “content is king”.

That’s so, only if you put in the effort necessary to study your content. Eventually, it adds immense value and pushes your blog’s growth. Otherwise, your blog’s content can easily slip into the hollow bin. And  I guess that’s not your aim.

Remember, your readers deserve better.

So, aim to research well and apply at least one tip from this post.