When you start blogging, you will need a blog domain name to support your efforts. In reality, the correct domain name has evolved from a “nice-to-have” to a critical component that might determine whether your blogging succeeds or fail.
However, skilled online businesses are increasingly using blogs and domain names to bring highly targeted visits to their website with the goal of making a sale.
A blog domain name is considerably more than just a company’s internet address. It is a vital feature of a company’s brand. Domain names aid in the recall of sites and function as online representations of a business, or blog.
According to Databox.com’s recent study, 68 % of marketers believe blogging is more effective than it was a few years ago.
The popularity of blogs among online entrepreneurs is primarily due to the way search engines operate in digging out high-value content. Hence blogging has a bright future ahead – to say the least.
As a result, if you’re starting an online business, you’ll need a basic understanding of blogging and blog domain names. This is where this article will help.
Why Start Blogging At All?
So, first and foremost, how are search engines operating, and driving the popularity of blogs and online business websites?
A search engine’s job is to deliver information to users who are looking for information on the internet.
You type certain words into the search engine, and you get rapid and accurate results. Quality outcomes and new website content frequently go hand in glove. As a result, search engines prefer websites that are updated on a regular basis over static content that is never refreshed.
And this is exactly what a blog is meant to do – present updated, fresh content to the readers.
More importantly, this is a vital aspect of blogging for novices. When anyone starts blogging, they must keep their blog content updated. This, in effect, satisfies the search engines, and the blogger is rewarded with a higher page rank in the search engine result pages (SERP) .
When your blog achieves a high page rank, you will receive a large amount of free, focused traffic, which is a primary goal for any online business.
In fact, there would be no online business if there is no traffic.
All online businesses require a steady stream of targeted visitors to their websites. Any method that can assist a website owner in gaining more traffic , is a welcome feature, especially if it is free.
Blogging And Blog Domain Name For Making Money Online
If you want to turn your blog into a real business, you’ll need to put some money into it. And why exactly?
Well, the fact is that even while the free platforms are excellent, remember you do not own anything. You will, however, own that small piece of digital real estate if you purchase your own domain name and host your own website.
If you want to make money from your blog, you need to think about what you want to write about.
The importance of carefully selecting the market in which you will create your internet business is often overlooked. This, in a way, will also influence how you select your blog domain name.
We shall see more ways of matching blogging and blog domain names with each other, in a subsequent section.
What Is a Blog Domain Name?
Your domain name serves as your online address.
In simple terms, a domain name is a text that a user types into a browser window to access a certain website.
It’s common to hear domain names referred to as “address,” “web address,” or “blog URL,” but they’re all the same thing.
For example, Google’s domain name is ‘google.com.’
After the root domain, a top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet.
To put it another way, a TLD is everything that comes after the last dot in a domain name.
The TLD in the domain name ‘google.com’, for example, is ‘.com’.
The “address bar” at the top of your browser window displays your domain name.
Selecting The Right Niche And Blog Domain Names
Choosing the right niche accounts for roughly 80% of the struggle.
So, the remainder of your online business building becomes a lot easier if you take the time to identify a strong niche market.
Eventually, the right niche also enables you to pick the right topics for long-term profitability .
And this is where selecting the right blog domain name becomes critical for your success.
Consider it this way.
The building, shop fronts, and signs of actual ‘bricks and mortar businesses can be easily used to distinguish them. You’ll notice that the distinctions between a hospital, a hairdresser, and a store chain are pretty obvious.
But, things work differently on the internet.
You have no visual cues: no store layout, no address, and no appearance. Instead, consumers must enter a single word or a phrase to find your website.
Your domain name ( the words in your website address) is the only pointer to your online business, therefore it’s critical to pick a blog domain name wisely.
Choosing A Generic Blog Domain Name: Is It worthwhile?
Until they find your blog and read its contents, your potential visitors have no idea what it’s about.
Let me ask you this. How can you know if autozone.com deals in vehicles or not?
You see the name of your website can have a significant impact on your internet success.
A good blog domain name is the most valuable asset you may have, and it can help your company stand out from the competition.
Early on, internet marketers scrambled to purchase domain names that accurately described their online business and what might be found on their websites.
The other option could be to use generic domain names.
A generic domain name, such as bakery.com or football.com, is a word or group of words that are regularly found in the dictionary. The benefit is that a generic domain name is often easier to remember than a brand name.
But there’s a catch.
If we choose a generic domain name, the site is significantly more likely to be copied than if we use a brand-related or unique domain name.
Moreover, generic domain names, may not provide your website with the internet authority you desire.
Unique domain names have always been important in business branding. In fact, great businesses never fall for the generic domain name trap.
For instance, Amazon.com did not name its site ‘drug store.com’!
Today, it’s difficult to come up with a generic name for your website (such as gifts, literature, trips, or finance), so you’ll need to think about your domain name more attentively.
Simple Criteria For Blog Domain Names
1. When choosing a domain name, it should be unique and easy to recall for better branding effects.
2. It should be brief and straightforward.
4. Simple to understand and pronounce
5. Easy to remember
6. Easy to spell
7. Avoid using “2” instead of “to” or “4” instead of “for”. That’s to ease things for readers.
If you’re starting an internet business, a.com is always a better option than one of the other variations because it’s a widely recognized business domain extension.
Add the.net,.biz,.co.uk,.us, and other domain extensions as well, to prevent someone from stealing those other domains and capturing your overflow traffic.
Using naming methods, you could come up with unique, engaging blog domain names for blogs even in a highly competitive sector.
If you’re having trouble deciding on a blog domain name, consider the benefits that consumers receive from purchasing your product or service. Try to include those benefits in your domain name.
Another option for deciding on a blog domain name is to develop a list of significant keywords associated with your business. Check if there are any that sound similar to or are related to it.
Also, use your creativity. When coming up with a domain name, adjectives like hey, wow, and buzz should be considered.
Blogging and blog domain names will always go hand in hand. The fact that blogging is becoming increasingly crucial for online enterprises also raises the importance of blog domain names manifold.
However, what we need to remember is not to fall for the temptation of generic domain names. That’s because though they’re easy to recall, they also vulnerable to copying.
Instead, the best option is to select unique, high-engagement domain names that also lend strength to your niche in the long term.
I would like to know about your blogging and blog domain name strategy in the comment box. It’s open for you.