When you get more free traffic to your website it helps to increase your Google page rank. The number of people that visit your website is crucial since the more people who visit your site, the more prospective clients you will have.
Website traffic refers to the number of people who visit a website. It is measured in visits, sometimes known as “sessions,” and it reflects a website’s performance. For generating leads, free traffic is excellent because no marketing budget is needed.
Statistics show that currently there are about 1.92 billion websites online, with over 5.1 billion active internet users.
Hence the writing is on the wall, isn’t it?
You definitely need to have a good share of this pie, in order to increase your leads and sales.
Well, what better way to get this than a free method?
So let’s take a look at some of the free methods of increasing your website traffic.
1. SEO For Free Traffic To Your Website
Search engine optimization (SEO) is critical for attracting free visitors to your website. There are two types of SEO: on-page and off-page.
To ensure that you’re doing it correctly, learn everything you can about it.
Essentially, SEO still remains an important and worthwhile practice.
For instance,are you getting the most out of your image alt text? Do you have any internal links to new content? What about meta descriptions?
On-page SEO doesn’t have to take up a lot of effort, and it can help you boost organic traffic
2. Select the Correct Keywords
To know which keywords to employ, you must first grasp how keywords function.
It may appear that you should use the most obvious terms, but this is incorrect. Instead, use keywords with a low level of competition that people are searching for.
Low competition keywords have little competition and can rank with little to no link building.
Neil Patel says that “one of the basic principles of SEO is to find as many low competition keywords as possible and include them in your content as naturally as you can”
There are numerous resources available online to assist you with your keyword research.
Then there’s something called long-tail keywords.
Keywords of three or four words are referred to as “long-tail” keywords . They’re sometimes referred to as keyword phrases. These can be found by just typing your terms into Google Search.
Long-tail keywords are distinguished by their “specificity” rather than by their number of words. They aid in the narrowing down of internet searches to specificity.
For instance, if I wish to find “lovely red roses with long stems,” simply searching for “red roses” will not yield results. That’s because my search is not specific enough.
3. Irresistible Headlines To Get More Traffic
Only 20% of visitors who read your headline will read the rest of the article. Hence you need a compelling, seductive headline to make readers drool, whether it’s for blog articles, ebooks, or webinars.
The content on your website and the headlines on your blog posts are really important.
That’s why you need to steer clear of clickbait headlines by a wide margin. Otherwise, you’ll attract the wrong kind of traffic.
Because clickbait titles are misleading and deceptive.
They often promise something and deliver something else. And according to Wordstream.Com clickbait titles are already becoming a dying breed.
Instead, employ keywords that readers use to find the content, and make the headline as accurate as possible about the main content.
Great headlines are an excellent way to get more free traffic to your website.
4. Recognize Your Target audience
Why is it crucial to understand your target audience?
Well, knowing who you’re talking to can help you figure out what kind of information and messaging they’re interested in.
Knowing your audience is crucial since it allows you to connect with them, and encourages cross-pollination of ideas.
You also learn about their problems and goals, allowing you to appropriately identify their user behavior.
After that, you’ll be writing for the person who will actually read your article.
And eventually, knowing your audience helps you determine the appropriate tone and voice for your message, once you’ve figured out what you want to say.
5. Why Use LinkedIn To Get More Free Traffic To Your Website?
The best social networking platform for growing your professional network is LinkedIn.
Your LinkedIn profile and everyday actions can result in new relationships, engagement, and blog traffic. As a result, whether you’re a digital marketer or a blogger, LinkedIn helps accelerate your reach.
You can also create a free LinkedIn group.
In fact, people are more likely to join if you take the effort to write an excellent description. Make sure to distribute information that relates back to your website on a frequent basis.
So what do you need to do?
Look for LinkedIn groups that your target audience might be interested in. Go slow initially, and participate for a few weeks in the groups.
But don’t hesitate to remove the groups that do not meet your requirements.
6. Get More Free Traffic To Your Website With Email Marketing.
Email marketing is the use of email to sell products or services while creating relationships with future customers or clients.
But here’s the catch.
When it comes to email marketing , the first error bloggers make is thinking it’s a complex process that requires a lot of technical understanding.
The truth, on the other hand, is exactly the opposite.
The fact is that in comparison to all others, email marketing is the easiest technique.
When you have your readers and website visitors on your email list, you can send them a link to your website whenever you make a new article. This inevitably encourages them to return to your site.
So here’s what you essentially need to do.
Add the appropriate email signature to your emails to promote your website to others, and invite them to share and visit your site.
7.More Free Website Traffic With Internal Links.
An internal link is a link from one page to another page within the same website (or one post to another post within the same website).
They’re essentially text hyperlinks that assist visitors with internal navigation within your site.
This way readers gain value from connecting one relevant post with another.
Here’s what Google says about internal links.
“Google must constantly search for new pages and add them to its list of known pages. Some pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page.”
Internal links are beneficial because they help Google to understand and rank your website. You can tell Google which pages of your site are significant and what they’re about.
So how do you do this?
You do this by deliberately creating links within one post that are connected to other posts or other pages within your own site.
It will also keep visitors on your site for longer, providing them additional opportunities to gain more value from your content.
8. Youtube For More Free Traffic To Your Website
Many YouTubers that are popular in your niche frequently cooperate with other YouTubers on collaborative ventures.
Likewise, you can increase free traffic to your website by appearing as a guest on one of these popular YouTubers’ channels.
Another way is to promote your blog on your own Youtube channel (and you should plan to create one soon if you don’t have it yet).
Talk about your blog or mention it in your YouTube videos,as often as possible. This definitely gets you the necessary traction.
Alternately, you can update your video to include your blog URL. And you can put it in the description, and even as a linkable comment.
Actually, YouTube can be a fantastic traffic generator for your website, if only you stop shying away from it.
Not to forget, try adding a good call to action(CTA) in your blogs posts and videos.
9. Join the Social Media Revolution
It’s not enough to provide great content and hope that people will find it. You also need to promote it extensively.
That’s being proactive as well.
One of the most successful ways to increase visitors to your website is to use social media networks to promote your content.
So here’s what you must do.
Create your own community on social media like Facebook, Instagram, Pinterest, Linkedin, Twitter, etc.
And then put your content in a few different groups.
You’ll need to find at least seven to ten such communities to share your content with.
Check the number of members in the group, as well as write one or two posts to see if you get a significant reaction.
Then share your content extensively.
If you’re a B2C company, image-heavy social media sites like Pinterest and Instagram could help you gain popularity.
Short, quick (and tempting) links are great for Twitter.
While Google My Business updates can help your site appear in local search results.
10. Join A Professional Blogging Community
Blogging communities are groups of bloggers who have come together around a shared theme, interest, or idea.
They also reap the benefits of learning and contributing within a niche environment. And this also implies that you must deliberately select a profitable niche that helps you succeed.
These communities can also help you come up with blog content ideas, collaborate with other bloggers, and build backlinks and shared audiences.
However, blogging communities provide more than just networking opportunities.
▪These groups also exist to connect authors based on common interests and blog topics.
▪They provide an opportunity for them to grow together and benefit from each other’s experiences.
Good examples of blogging communities are BlogEngage.Com, Reddit, and Medium.com, among others.
Sometimes professional communities require a nominal fee, so it isn’t always free.
However, even if there is a modest fee, consider enrolling to increase your website’s traffic.
11. Get Free website Traffic Through Competitor Analysis
Competitor research reveals how your website traffic compares to that of your competitors.
It also aids in the comparison of traffic volume and traffic quality.
You may also look at how that traffic is spread out across other marketing channels.
There are some excellent tools that help you analyze where your competitors are getting their traffic from. And you only need a sneak peek to understand what you must do next.
Similarweb.com is one such site, among others.
Interestingly, there’s another approach to handling competitors, other than analyzing them. It’s called “collaborating” with them.
While cooperating with your competitors may seem paradoxical, it works.
So how do you do that?
You can use newsletters, blog postings, and other forms of communication to both promote and market each other.
12. Create Your Own Facebook Group Or Join Someone Else’s
Your ideal consumer is on Facebook several times a day, contacting friends, participating in groups, and posting new updates.
Facebook is the most popular social networking site in the world, with over 1.5 billion users.
Facebook boasts 2.89 billion monthly active users, and 86% of internet users, with a household income of $100,000 or more, use it.
On Facebook, you can start a group for any topic or cause and invite people to join it.
In fact, Facebook Groups is a free method to start a group.
You can also invite all of your Facebook friends to join the group by sending them an invitation.
Facebook groups provide a forum for users to share information and tips.
Eventually, this helps in the development of trust and a reputation as an industry leader and eventually also helps draw in free website traffic.
So here’s what you need to do.
Make your Facebook group public, and put all of your blog posts there. And use it to ask questions, respond to questions, and comment on other people’s discussions.
Many Facebook groups also cater to your target demographic.
Join them to become valuable members of the community. But never promote in someone else’s group without their consent.
The reason you want to get more free traffic to your website is that you want more readers to gain from your content.
Now I want you to re-read that previous sentence very carefully.
Yes, that’s what blogging is about.
You are here to benefit your reader more than anything else. Hence the criticality of knowing your audience very well, connecting with them, and helping them ease their pain points.
This is the core purpose of your blog.
And it defines all your strategies thereafter, whether it is drawing in more traffic from organic, free sources, or doing effective keyword research.
The actions suggested in this article are only tactics for your long-term strategy, once you’ve figured out the central purpose of your blog.
But they are extremely efficacious tactics nonetheless.
So what do we do next?
Just get on with implementing at least five of these actions.
And do remember to comment and let me know which of these methods you will implement on your blog.