Don’t Create A Call To Action (CTA) Before Applying These Insider Hacks

With each blog piece you publish, you want to get the most out of your blogging efforts so that you’re able to transform your blog readers from “unknown visitors” to tangible leads. Leads that could later become buyers.

One approach to accomplish this is to channelize your visitors to a decision of purchase, while they’re on your website.

This is where a call to action comes in.

A call-to-action (CTA) is an excellent tool for making your user take the next step. And that should ideally be to make a purchase, contact you, schedule an appointment, or sign up for something. You can urge action by employing strong verbs, active voice, urgency, and prominent positioning, among other methods.

It’s a given that over 90% of visitors who view your headline also read your CTA copy.

Now, here’s the bottom line.

Do you want your story to be shared on social media by your reader?

Do you want them to try a product that your company promotes?

Here’s how you solve this.

Simply make sure you engage your audience in whatever you are doing. The higher the level of user involvement, the better the return on investment.

A CTA, essentially, is something that triggers visitors to take action.

Without a Call-To-Action on every page of your website, users are left unsure of what to do next. You risk losing them to another website. Potentially your competitor.

That’s if you don’t provide them a clear direction.

It’s human nature to seek out more after completing a task. Your visitor is ready for something more before exiting your site.He can buy something from your site if you tell him how.

This is how you can leverage a powerful CTA to make good money online.

So whose job is it to give directions to your audience before they make a final exit?

As a site owner, It is your job to figure out and lead your readers to the logical next step.

You call them to take some action (CTA) that benefits them, as well as you in the long term.

What Characterizes A Call-to-Action?

A call-to-action (CTA) is a method of persuading your user to take the next step.

That step should ideally be to make a purchase, contact you, schedule an appointment, or sign up for your newsletter so you can maintain the “know, like, and trust” element with them.

Others include directing them to read an article, view a video, share the page with their social media followers, or even make a purchase.

You’ll also find that most successful websites use direct language in typical, and effective calls to action, such as:

1. Register

2. Buy

3. Donate

4.Subscribe 

5.Contact

6.Book          

Main Elements Of A CTA

I think a  strong CTA has  the following elements:

1. It is visible and stands out.

2. It emphasizes the importance of the information clearly and accurately.

3. The content of the CTA encourages the user to click.

Here’s how you can do the same thing.

Examine your webpage. Make sure you leverage each ‘user visit’, and giving them the information they need on your site. Use strong command verbs to direct users to engage in the necessary action.

But here’s the main issue with that.

Usually, the owner gets so accustomed to his own website’s layout that he takes things for granted.

So what’s my point?

The point is, just because you know there’s ‘something more’ on your website, doesn’t imply your visitors will know about it too. Things obvious to you are not so obvious to a visitor, who spends minimal time on your site.

So it’s your job to position CTAs in the right place, and use the right words in order to direct their attention.

Choosing Precise Words And Language for CTA

Choosing the right language for your call to action buttons is crucial.

And there’s a trick to it.

 You’ll notice when in a busy setting, most people “keep tuning out” the distractions and noise around them. However, if someone yells their name, they certainly lookup.

 It’s the same with the messaging in the CTA buttons.

The degree of cognitive and emotional response that a word triggers is a key factor in choosing precise words for emotional triggers.

You know what? Verbs are crucial for your CTA

Verbs have the power to evoke emotion.

And there is no action if there is no emotional connection.

To Urge Action, Use Verbs.

If you don’t include a verb in your writing, readers will be less likely to take action.

Bold, action verbs have a significant impact on the content’s strength and also attract attention.

Buy, Shop, Watch, Compare, Download, Test drive, and so on are instances of powerful verbs.

Click, Get, Try, See, Read, and so on are instances of relatively timid verbs.

Instead Of Passive Voice, Use The Active Voice

Brian Dean of Backlinko says about active voice “If I could give people ONE writing tip for writing blog posts it would be: Use the active voice!”

And the same applies more intensely to CTAs.

The contrast between “I play soccer” (active) and “Soccer is played by me” (passive) is significant.

The active voice is far more powerful, evoking interest and highlighting the need for action.

Active voice phrases are inherently command-oriented and hence seem to firmly urge the reader to take action.

So I would recommend using only the active voice in your CTA.

Use  Easily Understandable Words

Although using technical terms in your text may make you look more competent.

But

Your visitors will not buy from you if they do not understand the message.

That’s why it’s so, so important to know your target audience well, and also the message you’re trying to convey.