11 Crucial Actions For Improving The SEO Of Your Website
Advice on SEO (also known as search engine optimization) is beneficial to every internet business, regardless of the specialty or industry.
SEO is critical for increasing the quantity and quality of organic search traffic to your website. Long-tail keywords, fresh content, improved UX, a higher Google EAT score, and backlinking are some ways to improve SEO. Consequently, you raise your chances to convert quality leads into clients.
Search engine optimization (SEO) is also the process of organising and focusing a website in such a way that it appears in search engine results for specific keywords.
This process of optimising your website to rank well in search results might appear complicated, but these SEO guidelines will walk you through 11 crucial actions that are simple to follow and will improve your overall search results.
So here we go.
1. Use Longtail Keywords Well
Any list of SEO tips should begin with keywords.
Why?
Because keywords are the phrases that your prospective consumers will type into a Google search while searching for answers on your online business’s products or services.
The more broad and generic a keyword (like “food”) is, the more competition it will face. The search results will be more focused and targeted when a keyword is more precise.For example, “Thai fish recipes” is more specific and focussed than merely a term like “food”. Such keywords containing multiple words and are also termed as long tail keywords.
Long tail keywords, according to a popular definition, are keyword phrases that typically comprise four or more words. The essential feature of long tail keywords is their “specificity,” rather than their quantity of words. Little do beginner bloggers realise that there are huge advantages in using longtail keywords well for SEO
2. Indexing And Keyword Placement
“Indexing” appears to be a complex process but let me break it down for you.
Here’s what happens behind the scenes in the search engines.
Crawlers (spiders) from search engines scour the internet for all websites and compile an index of them. This index is used to generate search engine results. And search engine results are rewarding for you when your keywords are well positioned. That’s why it’s crucial to have your keyword strategically positioned in your layout. For example, having your keyword in your domain name is more advantageous than placing it elsewhere.
This may not always be achievable, but try to ensure your keyword appears in the page title, the first phrase, and sub headers throughout the text.
Also, make an effort to use your term as anchor text. These anchor texts are the words that, when clicked,direct you to another website or page within your site(or another site).
The next important aspect to consider is the keyword intent. The words and phrases you type into a search box are referred to as keyword.And the intent behind the keyword assumes significant importance for bloggers. For example, you may be looking for background information on something, or you may be on the verge of purchasing a product.
There are four major well-known search intentions that lead us to categorise a certain search result. They are
1.Informational intent.
2.Navigational intent.
3.Investigative intent.
4.Transactional intent.
You can learn more about the potential of keyword intent to convert here.
3. Refresh Your Content.
One of the most basic SEO tips is to update your website’s content on a frequent basis. And posting a consistent blog is an excellent method to do this.
Ideally, your page should be 1500 to 2000 words long and contain six to eight keywords.
In content marketing,it’s an oft repeated mantra that “content is king”, and you should offer information that is both original and valuable, as well as easily readable by people, not just by search engines.
If you make the mistake of simply dumping keywords into a page, your website will be flagged for spamming and will not be rated whatsoever.
4.Meta Descriptions
When your page is listed in the search engine results, the meta deception is the line of text that displays below the title of your page.
Incidentally, meta descriptions is crucial because that’s the information that visitors often read first. And it persuades them to link to your website.
However meta description is not an SEO strategy with any significant impact on your SEO ranking. Rather, because the meta description appears in bold, it’s advisable to use your keyword there.
Interestingly meta descriptions have only about 150 characters to play with. So because of the limit of 150 characters, it’s good to be careful when you create your meta description.
5. Relevance To The Target Audience
Simply said, your blog’s target audience is the group of visitors who will gain the most from it. And they will almost certainly build a bond with it.
As a result, the most significant achievement of your blog is the growth of a loyal readership. That’s why it’s critical to know you target audience well.
When users plug into a search engine, the search engine’s job is to offer answers or information that they are looking for. According to searchmetrics.com “generally speaking, relevance refers to the importance that an object is assigned.”
Because search engines seek to offer the best possible results to its customers, they index webpages that contain terms that are relevant to the search query of the audience.
It goes without saying that nobody would use Google if their search results were bad. So you’ve got to make sure that the information on your website is valuable and relevant to your target audience.
The last of these fundamental SEO guidelines is to remember that the target audience person who conducted the search is ultimately someone you want on your website because they are your potential customer.
6. Visual Content And Images
The optimisation of photos on your website pages is an SEO advice that is sometimes underestimated.
Although search engines are unable to read photos, they can read the alternate text you attach with them. That’s why experts advise that a relevant keyword should be associated with each photo, image, or graphic.
Besides the SEO aspect, it’s important to note that images also make your page more appealing to your users and can entice them to read your information in greater depth.
7. Establishing Backlinks
Link building is the strategy of getting third-party websites to link back to your website. Backlinks are important for SEO and are used by search engines to determine the popularity and value of a website’s content.
In general, increasing the amount of backlinks pointing to a website can enhance its search rating.
However,you need to make sure that the links flowing into your website, or backlinks, are from high-quality websites, not just keyword-stuffed spam sites.
Here’s the thing. If you don’t build good links, your rankings will suffer as a result of poor backlinks. Some excellent methods of link building are guest blogging, article marketing, and placing your website in prominent sites.
8. Branded SEO
When visitors actively search for your site by name and purchase your products and services, this is referred to as branded SEO. This is like finding a goldmine in terms of search engine rankings as well as conversions.
Building a brand is rewarding since it not only establishes you as a respectable name, but it also elevates you to the top of the search engine results pages (SERPs).
Because Google favours sites with a strong brand name, branding and SEO have become inextricably linked.That’s why its crucial to understand strategies guaranteed to improve your brand SEO.
9.Page Load Speed
The page load speed is the amount of time it takes for the information on a webpage to be fully displayed on a website.
This is also a measurement of how speedily your page loads in response to a user’s search query.
Invariably, for a good user experience, page speed is always crucial because slow page speeds are always associated with high bounce rates and poor user-time on page.
Most importantly, slow page speeds eventually lead to low conversion rates.
The seriousness of page speed becomes relevant only when you correlate your audience’s perception about your page performance, and their experience with your page. It’s interesting to note that the true value of page loading speed is finally realised only in terms of income.
10. Improve The Google EAT Score
Expertise, Authority, and Trustworthiness are abbreviated as E-A-T. It’s worth noting that EAT is a principle in Google’s Search Quality Guidelines, but it’s not an algorithm.
In essence, Google assesses the quality of your site’s pages based on these three criteria of E-A-T.
So why’s the quality of a page important?
Because the quality is important because it impacts where your content will appear in search engine results pages (SERPs).
EAT has a lot to do with the main content creator, according to Google Quality Evaluator’s Guidelines . And the main content (MC) is what you create for your target audience.
This is essentially what EAT considers important:-
1.The expertise of creator of the main content(MC).
2.The website’s authoritativeness.
3.The website’s trustworthiness.
Now this is noteworthy;the objective of search engines is to provide users with a wonderful user experience (UX), and even more value.
With such an objective, Google reduces the value of a website or content if it does not offer useful information to the reader, or if it contains disinformation.
That’s why it’s getting increasingly crucial for bloggers to understand improvement of Google Eat score to improve their SEO.
11. Page Experience Update
Page experience is a set of signals that assesses what users feel about the experience of interacting with a web page, beyond its information value.
Here its important to mention Google’s page experience update, which was launched in May 2021. It takes into account a number of factors like Core Web Vitals, metrics for UX, as well as resources and tools for assessing page experience.
All these factors aim to give users the best possible browsing experience.
Google evaluates each of these signals, and assigns a ‘page experience’ score to a website.And with these factors in place,so far Google has made every effort to improve user satisfaction.
That’s because Google considers that the UX (user experience), or page experience on your website is also a factor in customer happiness.
The good news is that if you follow these new Page Experience guidelines, your bounce rate is likely to decrease, and your ranking will improve .
Conclusion
Every internet business, regardless of speciality or industry, will inevitably benefit from SEO. For that reason long tail keywords offer a significant benefit, and their “specificity” is one of their most important characteristics boosting SEO.
In order to enhance SEO it’s also a good idea to incorporate new, relevant content with backlinks.
Here, its also notable that Google has recently placed a strong emphasis on page load speed, user experience, and the Google EAT score.
Eventually, if all of these areas of SEO are addressed, your website’s overall SEO will be successful in the long term.