This post is a detailed assessment of the difference between blogging and vlogging, as well as their profit potential for the digital marketer. We will also take a look at the different types of vlogs and blogs.
Blogs and vlogs are meant for online text-based, and video content respectively. Both have a variety of formats, depending on specific functional needs. Notably, vlogging is equipment, and cost-intensive. But clarity over the difference between blogging and vlogging helps combine both for generating higher profits.
Let’s dive right in .
A blog (short for “web log”) is a type of online journal that displays content in reverse order, with the most recent articles at the top. It is simply a platform where a writer shares his/her views on a specific subject.
So a blog is not a one-time document.
Rather, it is an ongoing medium of communication that is updated with new, relevant content on a regular basis.
More importantly, blogs are predominantly text-based, informative articles called posts. But they can feature images and other methods of content, including GIF’s and documents such as PDF’s.
And what’s the use of a blog, in short?
Well, the ideal use for a blog is to share content that your followers would benefit from (and hence like it too).
That’s why audience and followers are central to the success of any blog. Eventually, with time you will get to learn techniques that help you acquire more followers .
But here’s the thing
Blogs are typically created in order to present information in a conversational style.
A “Vlog” stands for a video blog or video log.
It refers to a type of blog where most, or all, of the content is in a video format.
Vlog posts are made by creating a video of yourself where you talk on a particular subject such as reviewing technology or covering an event, lifestyle etc.
matter of fact,vlogging is similar to blogging in many aspects.
Interestingly, many bloggers have gone on to become vloggers. On the other hand, many vloggers also maintain a blog.
So there are intersecting lines between blogging and vlogging.
Now this is important.
The main difference lies in the presentation and content-format of blogs and vlogs.
Also, you can’t miss this.
A vlog is invariably streamed. Means, it’s loaded on the internet. It’s not to be mixed with a documentary or clip, on television which is created and played offline.
Differences : Blog And Vlog
|1.Type of Content
|The content in a blog is largely text. GIFs,images and PDFs can also be added in a blog.
|The content of a vlog is mainly video-based.
|2.Support for Blogs and Vlogs
|A blog is supported by a number of different platforms, including WordPress, Blogger, Drupal, and Joomla.
|A vlog, on the other hand, can run on a number of sites, including Facebook, Vimeo, and YouTube. You can even run it on your own blog.
|Blogging is inexpensive in terms of equipment because it just needs a computer and an internet connection.
|Vlogging is more expensive due to the additional equipment required, such as microphones, cameras, and a comprehensive setup.
|4.Traffic And SEO
|Traffic and SEO on blogs is easier .It’s simple to share, and it’s even simpler to keep track of blog and website traffic. This is due to the ease with which we can rank for keywords on blogs. There is sizeable internet traffic on blogs.
|The total internet traffic on vlogs is less than blogs, simply because blogs, by far, outnumber vlogs on the internet.
|The cost of hosting an online blog starts from about $2 per month and can go up to
$ 1000 or more. But yes, there are absolutely free hosting services as well, with fewer features.
|There are practically no hosting costs for vlogs on YouTube, Instagram, TikTok, or Facebook.
|Every day, around 7.5 million blog articles are published online and 77% of internet users read blogs, which proves the popularity of blogs.
|According to statistics, 44 % of internet users watch vlogs at least once a month
|7.Decision Based Preference
|studies clearly establish that a user’s decision making for long-term, high-value transactions is better supported by text based (blog )content.
|When the impact of a viewer’s decisions based on the content is not too critical, video is the preferred format of information.
|8.Editing After Publishing
|Blogs are simple to edit,and update even after publishing online.
|Vlogs cannot be edited or updated once they’re published online.
|Blogs can be monetised through Affiliate marketing, advertising, brand sponsorships, and product sales
|Vlogs can be monetized through sponsorships, affiliate marketing, and advertising
|A large worldwide audience of all ages follows blogs. The popularity among ages, varies according to the niche.
|A wide cross-section of ages follows vlogs. But audiences under the age of 30, prefer more video than text-based content.
|11.Top Income Blog and Vlog
|The topmost blog on the internet (HuffingtonPost) earns $ 250 M / year.
|The topmost vlog on the internet (Ryan Kaji) earns
$ 29.5 M / year
The Difference Between A Vlog And A YouTube Channel
Most beginners often mix up vlogging with YouTube. And admittedly, there is a close link between the two.
But also there exists a prominent difference between the two.
And what’s that?
Importantly, vlogging is done by people who have a video channel on the internet, on which they periodically upload content.
Whereas, YouTube is only a medium for uploading your content. In fact,it is one among the many mediums, on the internet.
Again, we’re not to confuse only Youtubers as vloggers.
In fact, that’s a restricted definition of a vlogger.
For most vloggers though, YouTube happens to be the platform of choice, hence the confusion between vloggers and Youtubers.
Rather, a vlogger is free to choose any platform to upload his video content. Like Facebook, Vimeo, DailyMotion, etc.
And by the way, vloggers can even use a blog to share their vlog content.
So what’s the main difference between vlogging and YouTubing ?
The main distinction to remember is that YouTube channel is only a platform, whereas a vlog is an actual content.
Types of Vlogs And Blogs
Types of Vlogs
Music channels have a very large audience following in general.
That’s because music is a big part of YouTube, since it is a platform for all artists around the world to promote their work.
And so if you love attending music events, reviewing songs and interviewing artists, you have an enormous advantage in earning profit as a music vlogger.
Check this out though.
Before you rush into creating your first video , you must take out time to refine your content. That helps to generate decent views online.
And guess what’s the advantage of having online viewership for a music buff?
The advantage is, whether you are a known artist or not, you have the ability to share your voice with the world.
Let me lift the veil for you.
Some of the biggest music vlog channels include the likes of Spotify and Vevo. And they simply bring in music artists ,who perform in their own studios – live!
How awesome is that?
Technology/Product Review Vlogs
Another category is tech vlogs.And they are huge these days. All for a simple reason.
Let me explain.
Before investing in a product or technology, consumers want to learn more about it and how it works.
This is where tech vlogs step in, and close the “curiosity gap”
Typically, tech vlogs include reviews of products that have recently come out. And they simply begin by unboxing videos of one or more tech products. Then they do tutorials, top products videos, and tech hacks.
Let me break this down further for you.
Tech vloggers either analyze the product.
Or they compare it with others .
Or they give an opinion on it.
Or they show the product’s pricing.
No need for more “or’s”. You get the hang, right?
Here’s a case in point.
It’s the well-known tech review vlog – by MarcusBrownlee .
Marques modestly began by filming technical videos in 2009, while still in high school.And he worked his way through the nuances of product reviews, comparing products etc. But much has changed since 2009, as he now has over 10 million followers and 1.6 billion cumulative video views.
Tech vlogging might appear complicated at first but it isn’t really, as you progress.
Yet tech vlogging does require a passion and knowledge.
Here’s the bottom line.
You have to research the market and niche. Set up your channel and consistently promote it to your audience.
If you can create a very informative and honest review of the product, tech vlogging has a high potential of being very successful.
Gaming is one of YouTube’s most popular genres.
It focuses on the idea of a person playing a game while recording it. And then letting others watch the gameplay later.
This might surprise you.
Gaming channels have proven to be one of the most entertaining and attractive forms of content on YouTube.
Here’s the big secret.
The popularity of this genre has boomed because people enjoy seeing others have fun.
And here’s the best part.
For successful YouTube gamers, gaming vlogs are more than simply a pastime. They pour tremendous effort into them as well.
But there’s an issue with gaming channels.
Because gaming is likely the most popular genre on YouTube, it can be extremely competitive.
So what’s the real catch in game vlogging?
It’s this – gameplay footage is protected by copyright.
Hence very few game creators allow free use of their footage. That’s due to promotion benefits.
But most others don’t share their footage free, due to the competition involved.
However, despite the apparent issue, you cannot miss something huge.
The money involved.
It’s notable that the profits are extremely high in this field. Incidentally, the video gaming industry was estimated to be worth $159.3 Billion in 2020 itself.
Everyone enjoys a good laugh now and then. No wonder, prank or humor videos are extremely popular.
They can make someone’s day.
That’s one reason why many well-known comedy clubs and comedians now have YouTube channels.There, they post comedy pranks and humorous content.
However, remember that understanding what’s currently out there is just as important as developing your own voice in the comedy world.
This is what it means.
A comedy creator needs to take inspiration from the world outside. Appreciate the information, but never lose sight of who they are and what they want to accomplish.
This sounds pretty ambiguous, right?
Fortunately, there’s a simple solution.
Create your content for the audience. And have fun doing it.
A comedy creator’s greatest concern usually is lack of ideas.
But that’s pretty easy to hack really.
If you’re looking for pranks, vlogs, sketches or musical content, YouTube is a goldmine for best practices and talent.
Speaking of runaway success, here’s a case in point.
The comedy cahnnel –Mr Beast.
It’s undoubtedly one of the biggest comedy cahnnels on YouTube .
And here’s the awesome part.
With currently over 30M subscribers, the channel is known for its philanthropic efforts and it entertains through attention grabbing comedy stunts.
The health and fitness business is rapidly expanding, and many think that influencers have played a significant role in this.
With fitness influencers popping up around the world everyday, people of all shapes and sizes are able to access anything from tasty recipes to full home workouts on social media.
Interestingly, the fitness industry simply flourishes because of one primitive need that humans have.
Looking after their physical existence
So when it comes to getting started with exercise or getting quick workout ideas, most users turn to fitness videos.
No wonder, there’s a plethora of fitness vlogs thriving on the internet today.
And among the many fitness vlogs, Chloe Ting is a leader with 18 million subscribers
Many vloggers have found great success in the education niche.
Matter of fact, educational videos tend to fall into several broad categories.
But guess what’s truly interesting to the viewers about them ?
It’s their presentation .
That’s something that is often more popular than the content. And this includes instructional programs, documentaries, lectures and panel discussions.
Ever wonder how the education industry really flourishes?
It flourishes simply because millions and millions of people online search for answers to their questions on a daily basis.
If you can provide the answers, you can be their go-to person for anything under the sun .
And you know there’s a secret benefit to it?
Educational videos are frequently seen multiple times, depending on the video’s credibility, which can be quite valuable for a channel.
As a result, educational channels receive more views, comparatively.
And the implication is straightforward. More revenue.
Lifestyle Vlogging is a digital representation of a vlogger’s daily activities and interests.
They discuss their lives, amusing stories, and personal viewpoints.
And typically these vloggers are deeply immersed in their vlogging community.
Such videos offer a unique and vicarious pleasure (experienced through the actions of another person) to the viewer. Small wonder that they are immensely sought after on the internet.
Now you’re asking, why this pleasure in the remote experience of another person?
The reason lies in the human psyche.
Often, people don’t have the privilege or freedom to live a certain lifestyle.
And they’re on the lookout for an alternative experience. This is where lifestyle blogs make a difference.
They help users to turn to daily vloggers in order to have that personal experience.
And that’s how this niche continues to expand so rapidly.
The perfect example is Casey Neistat .
In fact Casey Neistat, Nicole Guerriero and Tess Christine are some of the famous lifestyle vloggers in USA.
A sports vlog is an excellent way to share your passion with the rest of the world and make connections with other people who enjoy sports as much as you do.
The purpose of creating a sports vlogs is to express your personal beliefs on sport topics.
The more information and opinion you possess, the better chances you will have of a successful blog with numerous followers.
Sports vlogging can be a very satisfying career option if you have a general interest in sport.
Interestingly, in sports vlogging you will be constantly dealing with what interests you.And you don’t want to miss this possibility.
With enough experience, you may also gain a position where your opinions about the game are heard by your friends.And perhaps nationally or internationally.
As an example, WWE is an absolute leader in sports vlogs with 74.6 million followers, followed by Dude Perfect.
Types of Blogs
Niche bloggers write on a relatively specific subset of a bigger subject. They zoom onto one and only one topic.
This method allows you to specialise in a specific topic that will attract a large number of visitors.
When creating a niche blog, it’s advisable to choose a topic that you’re passionate and know a lot about.
But the most important aspect to focus on here is knowing your audience well.
Then there’s another crucial component – narrowing down the focus.
Let me explain.
Say you identify yourself as a gymnast. In that case, you’re part of a big group of athletes.
But when you claim you specialise in floor gymnastics, though, you’re referring to a considerably smaller group.
It’s the same with niche blogs.
Significantly, in comparison to ordinary blogs, niche blogs demand less work.
You don’t have to come up with a new topic every day. Instead, you’ll be writing about a narrow,specific topic.
This also simplifies the general layout of your website, making it easier for people to seek information.
Niche blogs offer an SEO advantage as well, since search engines support them. That’s because, in comparison to other blogs, they are more focused and provide more valuable information about targeted topics to online users.
An affiliate blog’s objective is to promote products using affiliate links.
Quite usually, the affiliate blog posts content promoting other peoples’ products and services. Typically, the blog owner offers product reviews or tutorials with a link for the reader to purchase the product or service.
These links are called affiliate links and when customers click and make a purchase,the blogger receives a small commission.
The idea is to get visitors to click on these links and purchase the products.
This also benefits the blogger hugely. That’s because it allows the blogger to earn a commission without needing to have their own products or services.
This type of blog typically features product reviews, or related content like how-to guides.
If you don’t have a unique product or service to sell, but your goal is to make money blogging, an affiliate blog is a great way to start.
A personal blog, as the name suggests, is about the person who maintains it.
And they are among the oldest on the internet.
Their founders began long before the internet became widely used. And they simply began by documenting their daily lives and experiences for others to read.
The personal blog differs from other types of blogs in that it contains the blogger’s personal ideas and beliefs.
The notable thing is that personal blogs aren’t usually set up to generate money.
Instead, their owners use their blogging to find, and connect with people who share the same opinions and beliefs as the blogger.
However, that doesn’t mean that personal blogs make no money at all.
Rather personal blogs have the potential for success due to the volume of followers that frequent their blogs.
Bloggers typically leverage such traffic to generate income through advertisements or affiliate links.
If you know how to get more blog followers and find people with similar interests, then your best bet is a personal blog.
A business blog usually focuses on a certain topic related to the company’s business strategy.And it contains content focused on a specialty to attract potential clients.
In fact, even a personal blogger can run a business blog as a promoter.
But generally, business blogs are run by brands by engaging multiple writers, who create their content.
So how’s the money made?
The money is made by promoting products or services on offer by the owner.
For example, to attract more readers and therefore clients, an architect could post blog content on all aspects of architecture.
The most respected news blogs online nowadays have thousands of pages and millions of monthly visitors from all over the world.
It’s popularly known that news bloggers have the potential to cover the news at a local, or a global scale.
And they can commentate on it from a left, right, or center perspective.
News bloggers also encourage their audience to send in content for review. In effect, there is no shortage of news blogs, but if you want to attract an audience, you’ll want engaging content.
Some news bloggers create their own stories, while others take news already published, and comment on it.
Some bloggers relate facts through an unbiased perspective, and others will feed you with their own take.
But you need to figure out for yourself what you want to do.
If you’re actually interested in news blogging, what’s my best advice for you?
The best advice for a newbie news blogger is to study other news blogs carefully. And see what they’re doing with their news.
Make it your own by taking what you like about it.
Don’t plagiarise, but add your own angle to the assessment of a piece.
Examples of some good news blogs are Mashable, Techcrunch, and Buzzfeed.
What Do You Need to Start A Blog?
To begin blogging, all you need is an idea and access to the internet.
Besides that, you need an online blogging platform. And most such platforms are very user-friendly. It becomes pretty easy for everyone to blog, whether it’s for personal or professional reasons.
Through blogging, you can share your insights on a topic or an experience. As a result, it becomes an incredible medium for you to communicate your thoughts to the world.
What do you need to consider for blogging, in case you’re really interested?
Well here’s what:-
▪Consider your passions.
▪Consider the blogs you read.
▪Teach everything you know.
▪Think about missing content from your favorite blogs.
▪Focus on presenting solutions to problems.
▪Write as a leading learner.
▪Think about the body of work you want to have in five years.
▪Write to a specific person.And for this, you need to know your audience well .
What Are The Strategies For Successful Blogging?
Do your homework thoroughly.
But for that you need to know how to do successful content research for your blog posts. Because without it, honestly, you’re just groping in the dark for light.
So keep these two crucial questions in mind while you do your research: Who is this post for?And why should they care?
Remember, this isn’t about concocting a feel-good response.
Instead, it’s about looking for genuine answers on the internet. So begin by Googling your headline concept and looking through the current posts on the subject.
Give this a lot of thought.
Because your goals are your lifeblood, make them highly explicit and time-bound. In addition, try and take your posts to the next level, through a list of clear goals for yourself.
Establish a basic and effective system.That means having a methodical approach.
Allow the system to handle your blogging more than any other distraction.
It takes effort, expertise, and study to develop a systematic, repeatable blogging model.
So learning how to accomplish this effectively can catapult your site to new heights. There is enhanced potential of revenue and visitors.
Content patterns, newsletters, and social media campaigns are all part of systematic blogging.
4.Know Why You’re Doing It This Way:
Don’t do things just because they’re expected of you.
For example,if you’re adding visual content to your postings, why are you doing it this way? The outcome will be drastically different if you understand the rationale behind every action.
5.Putting Yourself In The Reader’s Shoes:
Be willing to put yourself in the shoes of your readers at all costs. Create content for them.
Because everything eventually revolves around them. You can’t miss the fact that knowing your audience is crucial.
It allows you to connect with them and encourages the cross-pollination of ideas. You’ll also learn about their struggles and aspirations.
6. Ask Yourself These Questions.
1.When you start blogging, will your blog be well-received and widely disseminated?
2.Is it going to be linked to?
3.Is it going to show up in search results? To help you do that, I recommend using a checklist while publishing your blog posts. And if you don’t have your own checklist, use this failproof checklist before publishing your blogposts.
Consistency in blogging is crucial since it demonstrates your commitment to producing quality content.
Here’s a warning borne of experience
Your audience will forget you if you don’t update your blog on a regular basis.
And if you do publish new information after a long interval, it may no longer be relevant to them.
So you need to decide what works best for you- daily posts,or less?
What Equipment Do You Need To Vlog?
Take the time to purchase all of the vlogging equipment you need.This is foundational, if you want to succeed at vlogging.
So do your homework diligently, to procure the correct equipment,and watch how your vlogs looks and feels much more professional.
And will be a lot more fun to shoot.
A Good Camera For Vlogging
A high-performing camera is vital to create compelling content.
In case of constraints, you can even vlog using a small compact digital camera or a mirrorless model with an interchangeable lens.
However, the following characteristics should be included in your digital camera:
1.High Video Quality – Look for a camera with 1080p or 4K resolution.
2.Microphone Input. If possible, purchase a camera that includes a built-in microphone as well as an accessory for connecting an external microphone.
3.Rotating LCD Screen – A rotating screen is a liquid-crystal display (LCD) that can be adjusted using a hinge, rather than being fixed. The LCD rotates along two axes that are at right angles to each other, tilting and swiveling the screen.
4.Optical Image Stabilisation (OIS) – This will keep your videos smooth and blur-free, even if you’re vlogging on the go.
5.WiFi Connectivity – Most high-end cameras these days have this feature, which reduces the time it takes to transfer files to your phone, computer or tablet.
6.Manual Mode – As you polish your photography skills, you’ll be able to tweak the aperture, ISO, shutter speed and white balance.
7.Portability – Choose a camera you can comfortably carry. Mirrorless cameras are popular among vloggers because they rival the quality of a DSLR, but are more compact.
Vloggers frequently begin with camcorders and webcams before upgrading to a mirrorless or DSLR when they’re ready to take their content to the next level.
Vlogs have two components: video and audio. While it’s important to wow your viewers with well-produced video, it’s equally essential that they hear you. Very clearly.
Usually audiences can overlook poor lighting and camera quality, but if the audio is poor, they are unlikely to stay for longer.
So the best practice to improve the quality of your audio is to not use the built-in microphones on your camera (or computer if you’re using a webcam).
Instead use an external microphone.
Even better, record audio from an external microphone to a portable recorder, bypassing the poor audio pre-amps present in tiny cameras.
Audio draws attention to what’s on the screen and is excellent for conveying mood.
So when it’s used effectively, language, sound effects, music, and even silence can substantially improve your film.
A Good Lighting System
Lighting can make or break a video, whether it’s shot indoors or outside.
However, with vlogging, your lighting doesn’t need to be fancy, it just needs to be effective. Your primary aim is to draw the spectators’ attention to yourself, while minimizing any unwanted shadowing on the face.
Is there a simple solution for hacking this issue?
Well, you could just leverage the ambient or natural light through well-placed windows, for a consistent and professional look throughout your videos.
Yet I’d highly recommend picking up a basic soft-light kit.
You don’t need to know the ins and outs of complicated lighting techniques, but if you want to make a profession out of vlogging, you need to invest in some lighting equipment.
The appropriate lighting can brighten dark environments and focus attention on more vital details, such as your face.
This will also help bring out the colours in your film, which people enjoy.
A Tripod Or Selfie Stick
Your camera does need a support system.
And you can’t afford to film shaky footage as a content provider. It’ll distract your viewers and potentially turn them off.
That’s where a tripod comes in.
A tripod is an excellent tool to hold your camera still. And also eliminate any shaking or jarring.
That way you end up with clear, crisp footage.
Remember, the best vloggers are usually dynamic and move around a lot. For them, a tripod frees up the hands so they can use them for high-value work.
A tripod is a necessary device, but for a little additional money,you can introduce additional stability.
That’s easily feasible through a gimbal. A gimbal is essentially a motor-operated device that brings in centering.
And it can be purchased for a smartphone, DSLR, or a mirrorless camera.
Once the recording device is in place, the gimbal’s motors ensure that it remains level and facing in the direction of the subject.
Consider two factors when shopping for a tripod: the weight of your camera and the location where you’ll be filming the most.
If you want to put your vlog together, you’ll need editing software. When it comes to creating high-quality videos, there are two things you need: a great camera and robust editing software.
Video editing software is any software program capable of editing, modifying, generating, or manipulating a video or movie file.
With a video editor, you can remove sections of the video, cut and arrange a video to give it a better flow, or add effects to enhance the video
Some popular video editing software used widely by vloggers are are like Adobe’s Premiere Pro, Final Cut Pro, and Adobe Premiere Elements.
Make Money By Combining Blogging and Vlogging
Bloggers actually make a lot of money blogging.
But “how much money can a blogger actually make blogging?” is a frequent question that generates enormous interest among bloggers worldwide.
Well, there are some great and best ways of making money blogging .And they are being constantly used by a huge number of bloggers to make big money.
And that’s not all.
There are even strategies for indirect blog monetization which result in awesome profits.
But over all strategies of monetization, this surely takes the cake.Guess what?
A combination of blogging and vlogging.
However the tragedy is ….
Many people don’t realise that blogging and vlogging work well together as part of a comprehensive content marketing plan.
Once you try combining both, blogging and vlogging, you can figure out for yourself whether blogging or vlogging is better for you.
You can even leverage your blog to drive visitors to your YouTube channel or vlog.
Or, you could publish blog posts regarding your vlog’s happenings.
For example you could create a food blog, and in that blog you could insert links.
These links could direct your customers to where you can buy the ingredients, or cookware featured in the blog, as well as a page listing all of your recorded vlogs.
Here’s another unwritten advantage of blogging and vlogging together.
Including text articles on your blog , as well as videos, improves your SEO enormously.
Remember,there is a good chance of ranking on the first page of Google if you have a website that performs well on the various search engines and has a consistent flow of ideas.
The possibilities are endless.
You can blog about a topic if you believe it is important and worth your time.
In that case, you only need to create content with targeted keywords. That also helps you achieve high rankings in search engines, and thus generate money.
Vlogging, however, has a high emotional impact. As a viewer, you don’t have to sift through chunks of text content to see if it’s related to your search. Instead, with vlogs, viewers have to watch the first few minutes to determine whether or not the content is relevant. And then the ball is set rolling in your favour, if your video content turns out to be useful and relevant.
Thanks to the digital revolution, we now have two excellent tools of expression; blogging and vlogging. And you’ve got to make a choice between the two.
If you’re undecided about your options, I only recommend that you go through your criteria first, look over your hobbies and abilities, and then pick the one that can best express your thoughts and stories on the screen.